In a competitive and fast-changing business landscape, strategic business development is essential for sustainable growth. This course empowers Sales Managers, Business Development Executives, Team Leads, and Business Owners with the tools, frameworks, and mindset to identify new opportunities, build meaningful client relationships, expand market share, and drive long-term organizational success.
Participants will explore how to shift from ad hoc selling to a structured, insight-driven, and value-adding approach to business growth.
Session 1: Defining business development beyond sales and marketing
Session 2: The role of BD in driving revenue, reputation, and relevance
Session 3: Growth models: penetration, expansion, innovation
Session 4: Business development vs. sales: roles, overlaps, and integration
Session 5: Understanding market trends, customer pain points, and competitor gaps
Session 6: Opportunity spotting: where value meets demand
Session 7: Ideal client profiling and market segmentation
Session 8: Leveraging data, research, and networks for insights
Session 9: Building trust and influence with decision-makers
Session 10: Understanding buyer psychology and business needs
Session11: Managing long-term client relationships post-sale
Session 12: Networking and partnerships as BD accelerators
Highly impactful training. Left with practical strategies that I can apply not just in my job, but also directly in my personal life. Great training overall.
Smart Partners Consulting Limited (SPCL) is an indigenous consulting firm, poised on the business model of collaboration to provide professional services of Human Resources and Business Strategy to different companies in various sectors of Nigeria’s economy.
+2348033356651, +2349133628640
info@smartpartnersng.com
81 Kodesoh St, Ikeja 100281, Lagos
